If there is a photographer whom I admire; who dare to really speaks his mind through his photographs, it’d be Ari Marcopoulos. Hailing from Amsterdam and having received tutelage under the great Andy Warhol, Ari Marcopoulos has been wonderfully honing his craft, positioning himself in the midst of his subjects, for almost a quarter of a century. His work, undoubtedly abstract yet boldly portrays the youth culture extremism in a delicate manner.

Incase was one brand that expressed their appreciation for Ari’s artwork. What better way than to partner with him to create a camera bag that exacts his standards. Incase says,

“As a veteran photographer whose work takes him across the globe to a variety of locales and climates, a durable yet comfortable bag is a must. The result of this particular design challenge is a low-profile bag with optimal weather resistance, long-wearing comfort, excellent protection and functional features that allow Ari to access his equipment as quickly as possible, never missing a shot” 

Incase: A Better Experience Through Good Design

Since its establishment, Incase has always innovated, designed and craft accessories of the highest quality. They get their design inspirations by looking to musicians, athletes, industrial designers, artists and mavericks across the cultural landscape to help them create their consumer products.

Perhaps some of you may have seen or heard of this brand. They have been serving the Apple consumers – creating housing and protection for their iPhones, iPads and Macs with their absolutely amazing and creative designs. Other than that, they also make backpacks and cases for your laptops and peripherals.

Recently they have decided to cater to the photography market by doing what they do best.

We are extremely privileged to have Incase on board to partner with us here in Malaysia.

If you are looking for a camera bag that suits your street style, fits and protects your gear safely with creative design, you may well consider the Incase.

Incase ARI MARCOPOULOS

Reviewed:

The case features heavy duty canvas on the exterior in a muted gray, which is both durable and doesn’t attract the wrong type of attention. The interior has multiple adjustable compartments to accommodate any arrangement of bodies, lenses, and flashes you need to carry for the day’s shoot. Interestingly, it sports a padded iPad pocket as well. Are photographers really using the Apple tablet as a review/touch-up tool? Rounding out the list of features is a rain cover, especially relevant now that Summer is over.

I was immediately drawn to the silhouette of the bag. It’s a sling which inspires a more casual vibe, not to mention more airflow to the  back. However, the bag is smaller than a typical messenger bag, particularly height-wise. The bag was clearly designed for DSLR setups that revolve around one primarily lens and perhaps one extra lens, as opposed to 3-4 lenses and multiple flashes; another design decision that sets it apart from the traditional camera bag. Finally, the bag has a pocket for a point and shoot, which is a constant companion for most photographers, yet oft-forgotten by designers.

This bag is refreshing and if it performs as well in the field as it does on paper, it’ll prove to companies that the best products come from a balance of real-world user feedback and designer refinement.

Incase Sling Pack